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Social Monitoring & Listening- Why?

Social media is so much more than a way to amplify your message—it’s a powerful listening device that your whole company can learn from. It’s important to understand the difference between social listening and social monitoring, how to build these simple processes into your routine, how to use social monitoring for competitive intelligence, and how to choose social media technology to fit your business needs. Listening & monitoring is important because we want to know what our audience is thinking, what is important to them. Is it amenities? Pets? Washer/Dryer arrangement?

We need to make sure that the information we are delivering is relevant to the prospective renter or home buyer. If they are engaging with us, what are they saying? The real reason this is a vital part of our marketing efforts is to build a relationship with that audience, both the existing resident and the prospect. If you do have comments, likes, or any sort of feedback, it is imperitave that you respond, otherwise, you will quickly lose that follower.

Listening to and monitoring your social platforms can also give you an opportunity to manage your reputation, determine new avenues of revenue generating opportunities, and getting ahead of the competitors. In addition, prospective renters and home buyers love to be heard. According to Sprout Social, 83% of people like when brands respond to questions and 68% like when communities join conversations. Here is another statistic for you- 48% of customers make a purchase with a brand who is responsive to its customers and prospects on social media.

You may be thinking, what is the difference between social monitoring and social listening? Social monitoring is actively looking for mentions and conversations that pertain to your brand, your products, your hashtags, your employees, your competitors, and your customers. Social listening is how you track, analyze, and respond to conversations across the internet. Monitoring is gatherind data while listening is doing something with it.

So how do you go about listening? It’s a simple two-step process:

Step 1: Monitor all social channels for mentions of your brand, competitors, products, and keywords related to your business. Use hashtags to search.

Step 2: Analyze the data/information gathered for ways to put what you learn into action. This can be something as small as responding to a happy customer or something as big as shifting your entire brand positioning.

Freebird Marketing offers a monthly subscription to personally assist with this. Check out our service and start your free trial HERE.

The rise of social media is arguably one of the greatest advances in modern history. It has the potential to influence all aspects of business, how we think, where we go, how we feel about political issues, and even shape governements. As it relates to our business, connecting prospective home buyers and renters with communities anywhere in the world is a powerful tool. Through this incredible medium, you have the ability to reach your customers on a one-to-one, specifically targeted, and unprecedented way. Likewise, the prospect has a great power themselves- they choose when and where they want to respond to your marketing messages, and they have the ability to be vocal about your community and team.

To summarize, social monitoring and listening is crucial to the health and success of any social media marketing campaign you plan to run as well as the ultimate success of your business.

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